For the past decade, new information and communication technologies have profoundly impacted travellers’ mobility habits. Today, smartphones are expanding their reach in both the number of users and mobile capabilities. Digital, and now mobile technology, have successively disrupted industries and successful business models. These changes took time to reach the transportation industry, but the shift in the marketplace is happening now. At the same time, the ability to gather transit mobility data from smartphones and push information back to users is changing everything from operations to the commuter journey experience. Mobile technology is also at the origin of a new transportation ecosystem of creative players, from information technology companies to ride-sharing players and application creators.

Mobility as a Service (MaaS) is an emerging concept that builds on a single, digital, customer interface to source and manage travel-related services. At its core, the concept of MaaS supports the digital joining-up of different transport, information and payment services into a smooth and reliable customer experience. MaaS supports the integration of public transport modes, commercial transport services such as ride-sourcing, bike and car sharing, taxis, toll and parking payment into a comprehensive mobility offer. Whole journey (point-to-point) planning, and, depending on the level of integration, the purchasing of tickets and booking of demand-responsive / shared / taxi modes would be completed via this data integration platform.